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waysideviolet - cozy, lovely things

interview: plum pretty sugar loungerie

I am so excited about today’s interview!  I’ve been admiring Charlotte’s shop for ages and I’m always impressed by pretty things she dreams up!

Q. Could you tell us a little about yourself?
I was born in the UK before moving to sunny Southern California as a little girl. I studied at Pepperdine and USC for Communication and Business while also acquiring a degree in Fashion Merchandising. I entered the world of business with Balance Bar Company and Kraft Foods before beginning my own wholesale business in luxury beauty and on the retail front with a brick and mortar boutique.  Life changes and a stroke of lovely inventiveness awoke me one morning with the bohemian-chic and whimsically-wise Plum Pretty Sugar concept. And sewing!

Q. How did Plum Pretty Sugar Loungerie get started?
Plum Pretty Sugar Loungerie lived in my heart for some time before pouring out and over. It was a journey of sorts… a mutation of lessons learned, life changes, heartbreak and inspiration. Like a dream I pieced together in order to find my path, my truth. Throughout this there was this idea of how I wanted to feel… the carefree-ness of breezy happiness, of cozy comfort and with an ease of living beautifully, inspired and with heart. From there came Plum Pretty Sugar.

Q. Your shop is so pretty! What is your creative process like?
Gosh, it is all about inspiration to me… and a vision. And then really following it through. The idea of inspiration is so interesting me too… the deep down feeling of what inspires me and not someone else. I suppose it is that sort of eclectic thinking that moves me. And so to be moved… gosh… it is color, especially in dreams, art, nature. Night-blooming flowers, fashion photography or just a feeling that bubbles up.

Q. What inspires you most of all?
I think emotion… feelings. Is that silly?

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